Blog

An important but often overlooked component of a great strategy is the thoughtful targeting of key accounts that are aligned with a well-defined consumer profile. Here’s why and how you should focus on selecting the right key accounts for your sales and marketing activities.

In beverage sales, fractional reps and brand ambassadors are crucial. Knowing their differences guides effective sales and marketing strategies.

Launching a sampling and activation program? Here are the key factors to consider to ensure high-quality execution, measurable results and a maximized ROI.