Case Studies

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Client

Bardstown Bourbon Company

Bardstown Bourbon Co, is one of the fastest growing and most innovative distilleries on the Kentucky Bourbon Trail. They approached TMS Agency to quickly develop and execute an end-of-year off-premise sampling program to help create awareness around their premium brands, drive trial, and support distribution in their key independent and National accounts across the country.

Rapid Launch to 14 major markets and multiple National Chain accounts

Engaged, sampled and educated thousands of consumers new to the brand at the point of purchase

Drove conversion for premium marks while capturing valuable consumer data for the client

Supported Bardstown in fortifying relationships with accounts at a critical time of year

Group of young individuals posing with Bardstown Bourbon
Bardstown off-premise marketing
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